This nine-yard garment blends South Asian tradition with British heritage, celebrating the 5,000-year-old legacy of the sari while promoting sustainable fashion.
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click here : London Fashion Week Closes with a Unique Sustainable Event
The event, which marked Nutkhut’s 21st anniversary, featured 21 saris worn at iconic landmarks worldwide within 24 hours, including the Brooklyn Bridge, the Colosseum in Rome, Suva Parliament House (Fiji, Sydney Opera House, Golden Gate Bridge and the Red Fort in Delhi.
Maxine Whyte-Rhoden, Programme & Operational Lead at Dress For Success Greater London (DFSgl):
“Sustainability in fashion isn’t just about eco-friendly materials—it’s about empowering people and creating a circular system that benefits both the planet and communities. Events like Fashion Frenzee bring us closer to a future where fashion is not just stylish, but also responsible and inclusive.”
In partnership with the London Heritage Quarter, Central London Alliance, and Blue Orchid Hospitality, included a pre-loved sale, fashion show, and a panel discussion. Key speakers included Nutkhut co-founder Ajay Chhabra, Maxine Whyte-Rhoden from Dress For Success Greater London and Monica Yan, founder and creative director of CQ London. They discussed sustainable practices in fashion and the importance of collaboration across cultures and industries. Proceeds from the event supported charitable causes.
Simmy Gupta from Nutkhut
“The fusion of tradition and sustainability is the future of fashion. The Nutkhut Sustainable Sari is a powerful example of how cultural heritage can meet modern innovation to create something truly impactful for our planet. It’s an honour to be part of this global movement towards responsible fashion.”
Nutkhut’s ongoing commitment to sustainability includes further plans to offset their carbon footprint, with initiatives expanding in 2025. This event, a powerful collaboration between creative and business sectors, highlighted the growing importance of sustainability in the fashion industry.